|Scope & Content||Letter from Pittsburgh Plate Glass Company, glass - mirrors - paints, Hudson & Vandam Streets, New York, February 13, 1919, R. T. Conley, Eastern Manager. The letter is addressed to Spraker & Rapp, Overland Service Station, Palatine Bridge, N.Y., referring to the charge for Dillon Lenses by the pair.|
Text of the letter:
We have your letter of 11th regarding our charge of $3.50 per pair for Dillon Lens.
In order to protect legitimate dealers it is necessary for us to put a limit on the quantity which
can be purchased at the dealer's price. The regular dealer's price is $2.45 per pair where an initial stock order is placed for 25 pairs. Subsequent orders, however, may be for less quantities. You can very well realize that it is hardly fair to the dealers to sell them discriminately in single pairs or in small quantities at the regular dealer's price. We do not believe that the lens can be handled satisfactorily by a dealer unless he carries a stock of at least 25 pairs, which when spread over eight or ten of the popular diameters, is really a small stock to carry.
We are very anxious to get this lens into as many dealers hands as possible and believe that it will prove to be a money maker for you. We are receiving testimonials every day from owners of cars who are using the lens and who state that it is the best lens they have tried and makes their night riding pleasant and safe.
We, however, will render you a credit, making this bill on the basis of the dealers proposition, nakely [sic] $2.45 per pair, and we trust that you will see your way clear to put in a stock of these lenses. With the advertising that is going to be done by the manufacturers and ourselves, we believe that you will find a big demand for these lenses when driving becomes general in the course of a month or two.
Conley, R. T.